The Simmonds Signal

Alternate education for creators (that school can’t teach you)

Micro-Writer | Micro-Brand | Micro-Business

I was talking to my Mastermind members the other day and a few concerns came up:

“I can’t land any ghostwriting clients”

“I’m struggling to get leads for my coaching program”

Most people would just say “you need more followers”.

But my answer to them was “get more traffic”.

I’ll show you what I mean:

A lot of people think that to make serious money online, you need to have hundreds of thousands of followers.

I used to think the same thing.

But here’s the truth: it’s not about the size of your following; it’s about the traffic you generate.

Traffic + a good offer = sales

It’s that simple. No one can buy from you if they don’t know you exist.

So, can small creators like you, with only 1,000–10,000 followers, still drive serious sales?

Absolutely.

In fact, if you know how to write content that catches fire, you can outperform creators with way more followers.

The Numbers Don’t Lie

I crunched the numbers on four different creators (well, my VA did…) to see how much traffic they got in the last 30 days.

Here’s what I found:

• Jon Brosio

  92k followers, 266,933 impressions.

• Kieran Drew

  215k followers, 1,401,200 impressions.

• Dakota “Pineapple” Robertson

  269k followers, 4,865,200 impressions.

But check this out:

• Brian Maierhofer

  25k followers, 9,305,885 impressions.

Yeah, you read that right. He got more impressions than creators with ten times his follower count.

And he’s driving that traffic to a waitlist for his somatic healing course (last I checked it’s sitting at over 3,000 people… wild).

Oh, and by the way, Brian added 13k followers in the last 30 days alone. He’s playing the game differently—and it’s paying off big.

The Takeaway

Guys like Kieran and Dakota are pulling in $500k-$1M per year.

But you only need to make $10k/month to live life on your terms, right?

Your blueprint is simple:

1. Have something people want (your offer)

2. Get some decent viral reach

3. Convert that traffic into sales

You don’t need to be a “big account” to make this happen.

You just need to play the game smarter than everyone else (like Brian).

And honestly, you don’t need to be going as viral as him (the dude’s been seriously crushing it).

So stop obsessing over follower counts and start focusing on what really matters:

Persuasive writing that:

• Goes (decently) viral
• Applies to your niche
• Drives traffic to your offer

By the way, I recently recorded a 1 hour masterclass on attracting leads.

Even if you’re a small creator, and without being too “salesy”.

You can access the recording here.

Until next time,

-TS

PS. The goodies below are about as good as Gordon Ramsey’s cheesecake

• People are trading their boring side hustles to build Micro-Businesses. Maybe you should too?

• Struggling to write viral, follow-worthy content? Here’s how to get good at creating viral content (fast)

• Getting tired of chasing likes and looking to build a profitable Micro-Business? Join the Microcreators Community

Lastly, do you feel you’ve taken all the courses, know how to write, market, and sell but still aren’t getting the results you’re after?

If so, just book a 60 minute call with me, we’ll go for a video walk, and get you that next big win.