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a short persuasive writing masterclass
Taylin John Simmonds
March 12, 2024
Make money with your mind, not your time.
Weekly Deliberate Deconstruction Issue
Breaking down top performing frameworks, strategies, and growth hacks from myself and other top creators.
Elements act as your persuasive writing guide.
Without them, you write aimlessly.
Or accidentally write what your reader doesn’t care about.
To avoid writing irrelevant content use the following elements:
❖ Problem
❖ Big ideas
❖ Dream Outcomes
❖ Process (How to’s)
❖ Concepts / Analogies
If you’re a beginner, here’s an example to get you started:
1) Problem
Call out a problem or specific pain point with your first sentence.
It must be relatable, relevant, and have strong emotional pull.
Use the same language as your target audience when writing it.
Problem element examples:
❖ “My content never goes viral.”
❖ Wasting time posting into the void?
❖ If you’re struggling to build a personal brand
2) Dream Outcome
Call out what your audience desires to achieve (must be specific).
This is your audience’s goal.
Combine with the problem element to define the start and end of their hero’s journey.
Dream outcome examples:
❖ Consistently go viral
❖ Get 10,000 impressions per piece of content
❖ Build a top 1% profitable personal brand
3) Process
Bridge the gap between your audience’s problems and dream outcomes.
Help them achieve it fast, guarantee results, and make them certain your strategy will work.
Every post is a mini offer disguised as content.
Process element examples:
❖ How to make every post you write go viral:
❖ The non-needy networking strategy that guarantees LinkedIn impressions:
❖ My 5 step personal branding guide (bookmark this):
And there you have it.
Until next time,
Taylin John Simmonds
This Week In The School of Thought Community
I’m referring my excess ghostwriting clients to all SoT students.
If you’re looking for a shortcut to your first $1K-$5K per month, this is it.
If you’d like to be the next person I refer paid clients too, smash this link to see if you qualify.
My favorite part of acquiring wealth is being in the position to help others acquire wealth.
Be a capitalist with your business.
Be a socialist with your friends.
Be a community with your family.
Taylin John Simmonds
Oh. Are you still hungry?
If your mouth is salivating for more goodies, check out these free courses and cheat sheets (more coming soon):