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- the secrets behind my most viral thread ever - 1,000,000 impressions
the secrets behind my most viral thread ever - 1,000,000 impressions
deliberate deconstruction series
Taylin John Simmonds
January 30, 2024
Make money with your mind, not your time.
Weekly Deliberate Deconstruction Issue
Breaking down top performing frameworks, strategies, and growth hacks from myself and other top creators.
Last November, I took the weekend off to attend EDC Orlando - a dance music festival.
I expected my highlights of the weekend to be the amazing music, seeing my girl friend in sexy outfits, and meeting up with some good friends from Twitter.
But instead, I woke up Saturday morning to something even better…
While I was dancing, one of my threads went ‘mega viral.’
Becoming my top performing post ever.
❖ 9,100 likes
❖ 1,100 retweets
❖ 8,800 bookmarks
❖ 1,300,000 impressions
❖ And roughly 2,000 new followers
It did so well, Kieran Drew shared a video breakdown of it on his monthly webinar.
Since reflecting on it, I realized a few key reasons as to why it went so viral.
And guess what?
Once you know what they are, you can use them to go viral too.
One pattern I’ve noticed in all miserable people:
They overthink and underact.
The system I use to escape the cold, dark prison of overthinking:
— Taylin John Simmonds (@TaylinSimmonds)
2:31 PM • Nov 10, 2023
To avoid wasting your time with some long persuasive copywriting, here’s the nitty gritty:
❖ The first sentence calls our a deep pain point while evoking curiosity
❖ The second sentence uses comparison and mentions a relatable problem that I’ve personally struggled to overcome
❖ The last sentence offers a novel solution while twisting the knife with some emotional trigger words
The framework I used:
One pattern I’ve noticed in all miserable people:
[Relatable problem]
[Novel solution]
Another example:
One pattern I’ve noticed in all miserable people:
They read everyday but never practice.
The daily routine I use to avoid using reading to procrastinate:
That could be better, but you get the idea.
For a full video breakdown of this strategy in greater detail click HERE.
This Week In The School of Thought Community
❖ Brandon Frederick added some insane AI video tutorials on how to use Perplexity to condense 4 hours of market research into 10 minutes
❖ David Schwertfeger wrote a viral tweet that outperformed my average tweets. He did this with only 1,900 followers without paid retweets.
❖ I helped Arya nail his cold DM script for getting ghostwriting clients. Fingers crossed this one converts like mad.
❖ Darion Rae landed a new client off of a referral I gave him. Adding another $1,000 of profit to his monthly income. He’s landing clients with only 4,000 LinkedIn followers. Proud of you man.
❖ Atlas brought the heat during his guest masterclass. He might be the smartest man I’ve ever met on X. His actionable tips on political persuasion and how they relate to build a brand were unmatched. Few people rival his intellect and persuasive power.
If you’re interested in joining the beta, reply ‘beta’ to this email to see if you qualify.
Until next time,
-Taylin John Simmonds
PS. There’s free “goodies” below 😉
Oh. Are you still hungry?
If your mouth is salivating for more goodies, check out these free courses and cheat sheets (more coming soon):