The Simmonds Signal

Alternate education for creators (that school can’t teach you)

Micro-Writer | Micro-Brand | Micro-Business

A terrible misconception holding most creators back:

They think they need a big audience to build a profitable online business.

This faulty belief leaves them feeling demoralized and defeated.

Like the business they desire to build is so far out of reach that it’s not even worth going for it.

Or they grind away creating content for months without any business growth because they believe they need more followers or authority to monetize.

But this couldn't be further from the truth.

First of all, I made $20,000 /mo when I had less than 5,000 followers (running a ghostwriting agency).

And second, when you approach wealth generation from a first principles perspective, the truth becomes clear.

For a business to make money, it needs:

1) An offer
2) Traffic to the offer
3) Persuasion to convert traffic into sales

And the crazy thing is, you don’t need to be an expert to do this.

I see small creators making $5,000+ per month with mediocre offers and modest persuasion tactics.

The problem most small accounts have isn’t that they lack followers or a decent offer.

It’s that they lack traffic.

(No one sees their offer).

In my opinion, this is the most important principle to understand as an aspiring Micro-Business owner.

Why?

For a business to survive, it needs traffic (leads).

Before the social media age, there were only a few ways for businesses to drive traffic to their offers:

• Cold call

• Referrals

• Door knock

• Pay Google for ad placements

• Pay for flyer ads, billboard placements, commercials, etc

Then social media came along…

… Entrepreneurs could now pay Facebook for cheap ad placements.

Or build an audience on Facebook, but we’ll come back to that in a moment.

During the earlier days of Facebook, they made ads affordable to entice entrepreneurs to use their service.

In fact, their ads were so cheap, Alex Hormozi exploited them to scale Gym Launch to a $46,000,000 exit.

Fast forward to today, ads have become much more expensive.

Making it harder for entrepreneurs to build profitable businesses off of ad traffic.

So what do entrepreneurs do now?

They build an audience.

If they have an audience, they get ‘organic traffic.’

They don’t have to rely on others to drive traffic to their offers.

They get free traffic on social media.
And the amount of traffic they get is dependent on their audience size.

For example, Dan Koe has millions of followers.

He doesn't need to pay anyone to drive traffic to his offers.

Bigger audience = more traffic = more leads = more money.

So how does this relate to making a full time living with less than 10,000 followers?

New creators with a small following don’t get much traffic…

… But…

… If I had to start over, I’d just borrow other people’s traffic to make money…

To Build a Micro-Business, Borrow Traffic

At the time of writing this, I have 80,000 followers on X.

Which averages me 10,000 organic impressions a day (traffic).

My average monthly impressions = 300,000.
As a somewhat big creator.

NOW, HERE'S THE CRAZY THING…

If I had to start over with less than 1,000 followers, I could get more traffic in a single day than I do right now in an entire month.

How?

I’d write a thread with viral potential that could get around 1,000,000 impressions.

(Which, to be honest, might take me 3-5 tries to nail).

Do you realize how lucrative this opportunity is?

One viral thread gets 3.3x more traffic in a day than I do in a month with 80,000 followers!

No matter how few followers you have, you can do this too.

All you need is the writing and marketing skills to craft viral, follow-worthy content (and to pay $15 to $50 to buy retweets from a few big creators).

Which is what we talk about every single day in the Microcreators community.

We even have a Telegram chat called Content Shreds dedicated to writing viral content together.

Now, let’s take this a step further…

If you have a $99 offer to sell and can convert even 1 lead into a sale, you’d make your retweet money back, plus some profit.

Every other sale would be PURE PROFIT.

But why not take this a step further?

If you have an offer that sells for $3k+, the amount of money you can make becomes insane.

(You can find my full high-ticket offer creation guide here).

Few people have realized how lucrative this opportunity really is.

You don’t need 100,000 followers, 10,000 followers, or even 1,000 followers to do this.

You just need to be able to write high quality, viral content (and have $20-50 to spend on retweets/ shares).

A lack of followers is not your problem.
A lack of skills is.

Learn the principles of wealth creation and you’ll never go broke again.

Summary

Focus on traffic.
Not followers.

1) Craft an offer and sales page
2) Write a viral thread/ carousel
3) Plug your offer in the CTA
3) Pay $20 to get more traffic (regardless of your follower count)
4) Make money

If you do this and don’t get any sales, then you have an optimization issue.

Reply “Micro-Business” and I’ll help you figure out what that issue is.

Until next time,

-Taylin John Simmonds

PS. The goodies below are about as good as Gordon Ramsey’s cheesecake

• Not sure how to craft profitable offers? Here’s my high ticket offer creation guide (with examples)

• Struggling to write viral, follow-worthy content? Here’s how to get good at creating viral content (fast)

• Getting tired of chasing likes and looking to build a profitable Micro-Business? Join the Microcreators Community

Lastly, do you feel you’ve taken all the courses, know how to write, market, and sell but still aren’t getting the results you’re after?

If so, just book a 60 minute call with me, we’ll go for a video walk, and get you that next big win.

PPS. Don’t tell Dakota Robertson I showed you this…

But have you really lived if you haven’t been given Rave-Daddy cowboy hats by a couple of gay guys at the worlds biggest music festival?