The School of Thought Newsletter

Make money with your mind, not your time.

How I helped Darion get 5,305 followers & $7,000 /mo in 6 months (starting from 0 with no skills):

Darion was an audio engineering student with:

❖ 0 Experience writing online
❖ 0 Experience writing copy
❖ 5 months of posting into the Linkedln / X void

He wanted to make money online, but had “no skills”.

So he took courses from top creators and:

❖ Built a consistent writing habit
❖ Learnt how Linkedln & X worked

(Both important)

But they didn’t grow his account or make him money.

So he was stuck at 1k followers, with 0 online income.

Overcoming the Knowledge Problem

Knowledge without implementation is a problem.

Darion needed to know how to:

❖ Start building a targeted audience (that actually want to buy from him)
❖ Find the right skill and build an offer (that actually makes money)

To have authority, you must build it:

↳ Go to top creators posts, follow their sentence structures, formatting & pain points.

This strategy 10x’d his impressions and he got his most viral post ever.

His posts before (little engagement):

His posts after (viral engagement):

Psychology Secrets

Next, he needed to know our secret: psychology.

↳ Note: all top creators use it in their writing.

So I introduced him to the 5P’s of hook writing:

❖ Problem
❖ Promise
❖ Process
❖ Positioning
❖ Persuasion

Writing psyche & a collab won him a couple thousand more follows.

(Yes, I collab with any of my students if they ask 😉)

His hooks before working with me:

(No problem call out or clear promise of value)

Collab hook from us working together:

Promise of value = LinkedIn copywriting frameworks

Persuasion = Can’t afford to ignore, learn in 60 seconds

Story With Authorities

Next, I taught him how to use storytelling to build connection.

↳ Note: being venerable is not attention seeking, it’s a MASSIVE strength

Tell them about your struggles, tell them how you overcame them, become an avatar of hope.

Steal the Stories with Authority framework Darion used:

❖ 1 years ago I was [x].
❖ 6 months ago I was [y].
❖ Now I’m [z].

The secret?

[Actionable advice - process]

Guest Masterclasses from Top Creators

He didn’t just learn from me:

↳ Digital Identity has guest masterclasses from top creators.

Darion attended 18 seminars on audience building and monetization.

His favourites were Kieran Drew, Dakota Robertson, and Lara Acosta.

(All be coming back for Digital Identity V2 😉)

Now, it’s time to make him money, but not with ghostwriting:

↳ With his unique skills: most ‘beginners’ tend to hop on the train- don’t do that.

We found a niche with high demand and low competition.

Something no ghostwriters are doing…

Darion is an emotional writer. So I knew he’d be great at ghostwriting comments.

↳ Find your unique ability: his is nurturing an audience.

Which makes his offer a blue ocean.

3 Months in he’s made $7,000

Now he wants to scale to $20,000 /month, so I introduced him to my network.

↳ A high value network shortcuts success (me, Lara, Dakota, X all help each other).

He now has:

❖ Jon Brosio helping him refine his offer
❖ Parker Worth helping him with his newsletter
❖ Matt Barker helping him with his content

Summary

Darion had 0 skills, 0 experience writing content, Darion was a college student.

↳ He shortcut success: implemented my strategies & learnt from top creators.

And now he makes $7K per month

With a growing audience of 5,305 on LinkedIn.

If you’d like help like this, sign up for Digital Identity V2.

11/50 spots left.

https://taylinsimmonds.com/digital-identity/