The Simmonds Signal

Write to bring peace to your mind. Write to create financial abundance. Write to find your people. Write to discover your personal path to spirituality. Write to know yourself. Write.

Insights, actionable tips, and philosophies for writers, creatives, and storytellers…

Blood in the water today...

We've joined forces with Dakota Robertson, creating not just another ghostwriting agency, but a beast stalking the X and LinkedIn meta.

We're also learning Instagram and mastering video content to become an unstoppable omnipresence.

Competing with Dakota didn't make sense.

So we asked ourselves: Why build twin empires of mediocrity when we could forge one unconquerable kingdom?

And accomplish what agency owners dream about but never achieve:

Selling our agency 1 to 2 years from now.

A few competitors have made it to seven figures, but only two we know have actually cashed out.

Just one walked away with life-changing wealth (she's now our coach, revealing her playbook).

This merger has resurrected my passion for ghostwriting.

Founders and coaches with second-rate ghostwriters are already reaching out about switching to our agency. Desperate to upgrade simply because they see the powerhouse team we've assembled.

We're no longer just here to participate. We're here to dominate.

With Dakota joining our team, the final piece clicked into place.

Current revenue: $25,000 monthly (we just lost a client who wants to rework his offer before he continues).

Target for seven-figure status: $83,000.

We're a third of the way to the promised land.

But we have a few high ticket sales calls in the pipe. So hitting $40,000 by end of month isn’t out of the question (wish us luck!)

Our velocity of progress with an experienced team is bending my mind.

A luxury I painfully lacked during my 2023 attempt—a mistake that cost me a year of my life and countless sleepless nights.

And now, please join me in welcoming Andrew Rodarte to the team. Our second operations manager joining the front lines.

Growth Ghost—Why Most Ghostwriting Coaches Are Failing Their Students

Let me whisper a dirty little secret that's costing you ghostwriting clients...

Most ghostwriting gurus indoctrinate their students with outreach tactics instead of content creation.

And sure, I get their twisted logic.

In $100M Leads, Hormozi himself outlines four outreach methods that promise riches but deliver headaches.

1. Cold outreach

2. Warm outreach

3. Post free content

4. Run paid ads

So why do coaches mainly push the cold outreach path?

Simple: teaching someone to craft magnetic content is 100x harder. It's much easier to hand out fill-in-the-blank templates than develop real writing talent.

We briefly drank this kool-aid ourselves (we're not perfect).

When we attempted teaching pure outreach strategies to our students, guess what slapped us in the face?

Even with word-for-word scripts that filled our own calendars with calls, their results were pathetic.

Why?

Outreach has a higher conversion rate to clients when you pair it with case studies and authority.

Which no aspiring ghostwriting have.

So we pivoted hard toward content based lead generation instead.

We've handed them our precise blueprint for attracting ghostwriting clients through irresistible content:

• The topics that target 7 figure founders

• The hooks that trigger immediate interest

• The ideas that position you as the obvious choice

• The calls-to-action that fill your inbox without begging

• The complete funnel that converts interest into clients

The results?

Within seven days, Ken generated three inbound leads without a single past result to showcase.

The same is true for Laszlo:

We're doubling down on this approach moving forward.

Partly because it actually delivers for our students (imagine that!), but also because it carves out our unique positioning while other programs recycle the same tired outreach strategies.

If these so-called ghostwriting experts actually ran their own agencies instead of just talking about it, they'd have realized this is what actually works for ghostwriters starting from zero.

With results like this, I’d say our content strategy speaks for itself:

As a reminder: If you’d like us to personally train you to land your first $3,000 to $5,000 ghostwriting client and write compelling content like this, check out Growth Ghost here.

Personal Update—Private Passion vs. Public Appetites

The blank page has been taunting me lately.

Not because the words won't come, but because the words that matter most to me have nowhere to go.

Let me confess something raw and real...

I've enjoyed riffing about ghostwriting—the client wins, the untold behind-the-scenes stories, the why behind our hustle. That content flows out of me without effort.

But the ideas that set my soul on fire? The ones that keep me up at 3 AM? Those have been locked in solitary confinement.

Why have I chosen not to post about them?

I've been obsessively exploring metaphysics, Gödel's Incompleteness Theorem, Strange Loops, and the fundamental fabric of reality itself.

It's been an intellectual orgasm of the highest order.

Yet these mind-bending concepts remain prisoners in my journal because my timeline audience would scroll past faster than political ads.

My private pages have become the graveyard of my most passionate thoughts.

One of our Growth Ghost students, Jarret, recently admitted the same torment (perhaps you're feeling the same).

Here's the brutal truth I gave him:

It's statistically impossible that you only love things nobody cares about. That's just mathematical fantasy.

The solution?

Divide your writing into twin universes:

• The passionate explorations that few will appreciate (yet)

• The equally authentic popular content that actually resonates with others (today)

The liberation in this approach?

Write whatever the hell ignites your soul in private.

But recognize that the world doesn't owe your obscure interests an audience.

Share the content that creates connection. That builds your platform. That opens doors.

The esoteric passions?

Keep nurturing them in your journal like rare orchids until their season comes.

This strategy lets you dance with your muse daily without sacrificing your social media momentum.

Your journal holds tomorrow's brilliance. Your timeline feeds today's growth.

Both matter. Both are you. Both deserve your attention.

-Taylin John Simmonds

PS. If you like these build in public style newsletters, please hit ‘reply’ and let me know your honest thoughts. If other newsletters would help you achieve your goals faster, I’m happy to pivot.

PPS. When you’re ready, here’s a few ways I can help you:

1. Watch this video created by my mentor, Dakota, to learn more about ghostwriting. Whether you’re an amateur or seasoned writer, this is you fastest path to earning 6 figures as a writer (I’m biased, of course).

2. Watch this podcast to learn how I built a $500k per year digital writing business from square one. This is by far my favorite podcast I’ve been on.

3. Watch this for 5 realistic ways to make your first $1,000 online (even if you’re a beginner with little writing experience)

4. Read this to land your first $3,000 per month ghostwriting client. No bullsh*t, just an actionable system.