The School of Thought Newsletter

Make money with your mind, not your time.

Enrolment for my 6 week personal branding cohort - Digital Identity V2 - start TOMORROW. Smash this link to join the waitlist to secure your spot.

Tomorrow’s the big day.

Digital Identity V2 will finally see the light of day.

6 months after we ran V1 of the cohort.

It feels great to be back in the teaching chair, helping writers, creators, and ordinary people build profitable personal brands.

I love being able to flex those 7 years of college teaching experience but at a topic that I am so obsessed with it gives me goose bumps.

But something I, and many other creators, don’t say often, is how hard this is…

A True Behind the Scenes Look into Building Digital Identity V2

Building products is hard.

Building amazing products is excruciating.

I haven’t stopped thinking about this Alex Hormozi quote:

“You don’t even know what hard work looks like.”

People think hard work is simply creating a product, putting marketing together and blasting it out on the timeline.

But it’s so much more than that.

An amazing product is born from iteration.

Redoing the same thing unti it’s as good as possible (and you’re sick of it).

While making so many big, risky decisions it makes your brain bleed.

What do I mean by this?

During Digital Identity V1, we noticed 50% of people stopped regularly attending after 6 weeks.

Tt was too overwhelming for them.

They loved the value.

And felt we overdelivered.

But felt 3 months was too long to commit to attending masterclasses, group writing sessions, and guest masterclasses while working 9-to-5 jobs and having time for their personal lives.

So we listened.

We shortened it to 6 weeks (without stripping ANYTHING from the core curriculum).

We also had past students like David and Marko work closely with us to make sure we built V2 around only high impact ideas.

❖ My Infinite Idea Tree repurposing system which makes it easy to turn one piece of content into a weeks worth of posts.

❖ My stealth funnel strategy inspired by Dan Koe. The lesser known secret to building a top 1% personal brand - Digital Identity.

❖ My content frameworks guaranteed to get you 10,000 followers in a matter of months, which 2 weeks ago, Farouk used to gain 3,000 LinkedIn followers in 7 days

The core curriculum is all this and more.

But narrowing it down to the highest impact ideas was an insane amount of hard work that I’m extremely proud of.

The Personal Struggles You Don’t See

Although building Digital Identity V2 was hard.

It wasn’t the hardest obstacle to overcome.

The true Goliath, was overcoming my demons.

What demons?

You see, a few weeks ago, I made the hardest decision of my life.

One that brought me to tears nearly every day since I made it.

After 2 years of being together, I decided to part ways with the woman I planned to marry next year and start a family with.

I love her with every essence of my being.

She truly is a goddess who seems to walk on water.

But even so, my intuition was sending me signals.

It was time to part ways.

She was the woman I wanted but not the one I needed.

So I made the heart wrenching decision to walk away from one of the most amazing women I’ve ever met…

… In the middle of building Digital Identity V2.

Imagine how you felt after your worst break up?

❖ Not feeling motivated to work
❖ Not feeling like getting out of bed
❖ Struggling to focus on even the most simple of tasks

I’ve felt like this for weeks.

But even so, I sat in the chair, and got to work.

The emotional highs and lows that come with being human make consistency an up hill battle.

Despite not feeling motivated, I’ll always remember giving it my best.

Because at the end of the day, I am solely responsible for delivering a life changing experience to all students in Digital Identity V2.

That purpose alone was enough to keep me going when the days felt dark and the night felt full of terrors.

Yes, that’s a Game of Thrones reference 😉

The Real Hero’s Behind Digital Identity V2

Being the face of my Digital Identity, I get all of the credit.

Which is unfortunate, because few people know that Taylin Simmonds as a Digital Identity is actually the brain child of 3 people:

1. Dale Thomas (Co-founder)

2. Myself (Personal branding specialist)

3. Rebecca Zoe (Copywriting specialist)

Each week, the 3 of us collaborate to bring my Digital Identity to new heights.

They put it well over 40 hours of week and get 0 external credit for doing so.

The same way Steve Jobs gets all the credit for Apple’s success, even though Steve Wozniak is responsible for the Apple computer.

In my eyes, my team are the real hero’s.

And they deserve far more credit than I do.

They stop me from making mistakes.

Rewrite my content multiple times to ensure perfection.

And their perspectives cover my blind spots perfectly.

Solopreneurship is all the rage these days and honestly, I can’t understand why.

How are Solopreneurs ever going to compete with a tribe of high agency, talented, hard working people?

Alex Hormozi isn’t building his brand alone.

Neither is Mr. Beast.

And the people you don’t see behind the scenes are the ones who truly deserve the most credit.

Dale and Rebecca, Digital Identity V2 is just as much for you as it is to our students.

No one will ever understand how much credit you truly deserve.

Digital Identity V2 has been an uphill battle since the beginning.

❖ A battle against perfection
❖ A battle against mediocrity
❖ And most importantly, a battle against ourselves.

Tomorrow all our hard work finally pays off.

As we open the doors for enrolment.

Entrepreneurship is like getting punched in the mouth.

And each time we’ve been punched, we got back up.

Never losing an ounce of determination along the way.

Join the waitlist HERE so you don’t miss you spot first thing tomorrow.

We’re only taking 50 people.

And I have an audience of over 100,000 followers.

Even at a 1% conversion rate, these spots will fill up fast.

I’ll see you inside Digital Identity.

-Taylin John Simmonds

PS. Last minute we get Teddy Mitrosilis for a guest masterclass. He was the associate writer at ESPN and the lead control producer at Fox for years. And is now the lead writer for Sahil Bloom’s ghostwriting agency - Alto Studios.

His masterclass alone is worth more than the price of Digital Identity V2.

And he’s only 1 of 14 guest masterclasses…

6 University-Level Group Masterclasses:

1) Audience Avatars

Identifying profitable markets with high demand, defining your audience avatar (niching), and creating content funnels.

2) Ideas with Impact

Creating a content fly wheel, my infinite ideation system, and understanding emotional commitment curves

3) The Art of Attention

Everything you need to capture, connect, and convert on attention - time under attention and connection demystified.

The 12 rules of hook writing and all my hook writing secrets are taught inside.

4) Short Form Secrets

How to turn your viral worthy ideas into persuasive short form content with an high probably of going viral.

Short form writing is the art of condensing massive amounts of emotions into simple, yet profound ideas using memetics.

This masterclass will show you how.

5) Long Form Thought Leadership

The most difficult form of writing is long form writing.

It’s impossible to hide unclear thinking before hundreds of words.

This masterclass will teach you to simplify long form structures with persuasive elements and use the slip and stick method to slide your readers eyes down the page.

6) Your Digital Identity

My new personal branding system Your World View is taught in great detail and broken down into a system.

With it, you’ll have the power to open doors to new lucrative careers, make as much money as you please, and build a top 1% personal brand online - the modern resume.

Digital Identity Bonuses

Personal Branding Systems:

❖ Creating Clarity (V2)
❖ Digital DNA (V2)
❖ The Niche Navigator (V2)
❖ Polarizing Positioning (V2)

Audience Building Systems:

❖ Nuclear Network (V2)
❖ Your First 10,000 Followers (V2)
❖ Inorganic Growth Strategies (V1)

Content Creation Systems:

❖ The Ultimate Content Creation Hub (V3)
❖ Creative Ideation (V1)
❖ Thread-Ception (V2)
❖ Infinite Story Ideation (V2)
❖ Writing Checklist (V2)
❖ The Theory of Constraints System (V1)
❖ My Elite Swipe File (Updated 2024)

Mental Monetization Systems:

❖ School of Thought DM Scripts (V1)
❖ Inbound Lead Generation Frameworks (V2)
❖ Offer DNA System (V1)

Live Guest Masterclasses from Top X and LinkedIn Creators:

❖ Dan Koe - The Future of Work
❖ Dan Goldfield - Monetizing Spirituality
❖ Kieran Drew - High Impact Writing Secrets
❖ Jon Brosio - The Creator Business Inside You
❖ Leon Castillo - The Ultimate Productivity System
❖ Dakota Robertson - Becoming a Full Stack Creator
❖ Lara Acosta - LinkedIn and Personal Branding Tips
❖ Teddy Mitrosilis - Writing & Ghostwriting Masterclass
❖ Parker Worth - Storytelling and Newsletter Masterclass
❖ Rebecca Nelson - Copywriting Secrets of the Top 1%
❖ Jodie Cook - Cloning Yourself into an AI with Coachvox
❖ Marcos Ruiz - Scaling a Ghostwriting Business to $100K per month
❖ Jimmy Mackey - Monetizing The Fitness Market (And Other Saturated Markets)
❖ Nick Verge - Copywriting Hacks (He wrote for Alex Jones and The Wolf of Wallstreet)

Click here to join the waitlist so you don’t miss your spot.

-Taylin John Simmonds

Oh. Are you still hungry?

If your mouth is salivating for more goodies, check out these free courses and cheat sheets (more coming soon):

❖ The Ultimate Content Creation Hub ($999 But You Get It for Free)

❖ The viral hook writing cheat sheets I use to get millions of likes and impressions

❖ My free video course on how to make $10,000 / month with high ticket services (less than 2 hours to complete)