- The Simmonds Signal
- Posts
- You have to be attractive to be successful… or at least, your content does.
You have to be attractive to be successful… or at least, your content does.
Dress your ideas up so your audience checks them out ;)
The Digital Drip
Quick tips to help you build a multi 6 figure Digital Identity - without sacrificing your health along the way.
This Weeks “Quick Drip”
The Quick Drip (Summary):
Improve Your Life - The 3 disciplines of peak productivity
Make More Money - My $24,000 ghostwriting mistakes
Create Better Content - You have to be attractive to be successful… or at least, your content does.
*Quick note - I’ve been stuck in airports for days.
In other words, I don’t have a quiet place to shoot this weeks videos.
Video’s will resume in the coming issues (:
A Quick Drip to Improve Your Life:
Peak productivity is found in the synchronicity of 3 disciplines:
Time management - hours available for productive work
Focus management - quality of work you produce within those hours
Leverage management - size of outputs compared to your inputs
If you’re struggling to be productive, systematically solve the bottleneck in that order.
1 - Make time
✧ Say no to meetings
✧ Wake up 1 hour earlier
✧ Work at the same time each day
2 - Increase focus
✧ 50mg of caffeine
✧ 1mg of nicotine spray
✧ Combine a small challenge with a tight time constraint
3 - Direct energy towards a point of leverage
✧ Craft a Digital Identity on X or LinkedIn
✧ Create content that “works” while you sleep
✧ Attract an abundance of leads, charge high prices, and lead a team who does the work
Time x focus x leverage = productivity
A Quick Drip to Make You More Money
When I started ghostwriting, I was stupid.
I had this master plan to make lots while working little.
↳ If I had a $12,000 / mo client I could make good money working 1 hour a day.
Until having 2 of these clients taught me the truth…
Expensive service = luxury service
In times of hardship, luxury is replaced with necessity.
We delivered incredible results for both these clients.
But both churned in 3 months due to unforeseen circumstances.
If I relied on their income, I’d be screwed (especially if I had no lead flow).
Now I always balance 2 types of income.
Stable income = sustainable, predictable, small paydays
Strong income = volatile, unpredictable, big paydays
Ghostwriting agency examples:
$3,000 /mo clients = low churn
↳ They cover costs for 6 to 12 months
$5,300 /mo clients = high churn
↳ They pad the bank account for 2-4 months
Never be “too good” for stable income (it might save you).
A Quick Drip to Improve Your Content
You have to be attractive to be successful… or at least, your content does.
In marketing, your contents “looks” are often called:
⇢ Angles
⇢ Frames
⇢ Presentation
They all boil down to this ⇣
Dress your ideas up so they’re appealing to your desired audience.
You wouldn’t take a perfect 10 on a date while wearing a mustard stained shirt.
The same goes for your content.
Examples ⇣
Big idea = The viral potential of your idea is determined by how you write it.
↳ Boring!
Let’s dress it up from 3 different angles:
✧ Positivity - 7 simple tips to go viral without trying (even as a beginner)
✧ Polarizing - Your content flops cause your writing sucks. Use these 3 psychology hacks to go viral:
✧ Punchy - Writing is psychology. 7 must know psych secrets to write better than 95% of people:
Dress your ideas up so your audience checks them out ;)
See you in the next issue,
T.S.
P.S. On September 26th, I’m launching a cohort to help creators craft 6 figure Digital Identities - personal brands.
Reply, “Digital Identity” to this email to be added to the early access waitlist.
P.S.S There’s more “goodies” below ;)
Oh. Are you still hungry?
If your mouth is salivating for more goodies, check out these free courses and cheat sheets (more coming soon):
The viral hook writing cheat sheets I use to get millions of likes and impressions:
My free video course on how to make $10,000 / month with high ticket services (less than 2 hours to complete):
Want to work with me?
Book a 1:1 60 minute strategy session where we work together to:
⇢ Pick your profitable niche
⇢ Find your unique writing voice
⇢ Source viral content ideas (within your niche)
⇢ Optimize your profile for followers and quality leads
⇢ Implement content writing secrets to grow your 6 figure brand
⇢ Perform a content and brand audit to show you exactly why you aren’t gaining followers, getting leads, or building a profitable personal brand
The best part?
I’ll throw in a follow up session for free.
↳ 2 calls for the price of 1 to make sure you have everything you need to grow and monetize.
With continued support on Telegram afterwards.
Smash the button below to book your spot.